Google Ads Fundamentals

Which ad extension would you use for an advertiser who has a chain of restaurants?

a. Seller ratings
b. Location extensions
c. Sitelink extensions
d. Previous visits extensions

 Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

a. A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE”
b. A call-to-action like “Visit our gym now”
c. Add a promotion like “20% off fitness classes”
d. Add a call-to-action like “Sign up for a free trial”

1. You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate.” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this

a.    We Sell chocolate
b.    We sell dark chocolate
c.     We Sell dark chocolate
d.    We sell Dark Chocolate

2. One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:

a. location targeting of the ad showing one position lower on the page
b. cost-per-thousand impressions (CPM) of the ad showing one position lower on the page
c. maximum CPC bid of the ad showing in the #1 position on the page
d. maximum CPC bid of the ad showing one position lower on the page 

Google Display Ads

James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?

a.  Maximize clicks
b.   Target return on ads spend(ROAS)
c.   Enhanced cost-per-click (ECPC)
d.   Target cost-per-action (CPA)

 When should you use automated bidding?

a. If you have had 10-50 conversions over 15 days in a single campaig
b. If you have had 50-100 conversions over 15 days in a single campaign
c. If you have had 5-10 conversions over 30 days in a single campaign
d. If you have had 50-100 conversions over 30 days in a single campaign

Google Mobile Ads

Which of the following is a way for an advertiser to monetize their app?

a. Charging for app downloads from the Apple iTunes or Google Play store
b. All of the listed answers are correct
c. In-app purchases
d. In-app ads

 To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for:

 a.    Schema Development Kit
b.    Software Development Kit
c.     Software Deprecation Kit
d.    Schema Development Key